When you are managing an advertising campaign you may encounter several difficulties, such as creating communication materials. It is important that you know how to choose the right copy and image to create a successful banner.
The trick is to make your banner irresistible. As hard as it sounds, anything is possible. But here you will have some tips on how to create something that is efficient for your business. With the custom fabric banners the options come up perfect now.
What is a banner?
A Banner is a large format communication material that allows for far-reaching communication. It adapts to various formats and positions and has a simple concept: convey a clear and direct message to the consumer.
This type of advertising can be used as promotional material for all kinds of events or even at a point of sale. If you want to work with little information, this is one of the ideal materials to do so.
Visual Communication through a Banner
Did you know that 80% of our perception is visual? To create a successful banner, it must be developed by graphic design or advertising professionals. These professionals know exactly how to guide clients to what should or should not be disclosed so that legal problems are avoided.
With a strong link between the designer and the brand being advertised, the work done at the end will be exactly what the customer wants.
There are different types of banners that adapt to the needs of each business and type of communication you want, know some of them in detail:
X-Banner: Whether for use at your point of sale or at a trade show where your brand will be attending, this is a practical solution due to its easy mounting structure.
Today, Wide Format products are a must for impact. X-Banner is very economical and can be the ideal choice to promote your company.
L-Banner: It’s a simple and visually appealing way to communicate your brand.
Similar to a Rool-up, the L-banner is a bit wider and features an L-shaped stand that gives you greater robustness and security. Its durability gives you the choice of using it indoors or outdoors. It is also a product of easy transport and assembly.
Through a good search of the available online image banks you can choose the ideal background for your banner. Give preference to images with a resolution of at least 1,000px (pixels). Also the background should be attractive and catch the attention of the target audience.
When applying text over images it is important to be extra careful when choosing fonts. Choose fonts with good readability and choose from 2 to 3 different fonts at most. This way you ensure that your message is easily interpreted and little confusing.
The choice of colors for banner backgrounds should also be related to the tones of your brand. Choose neutral backgrounds where your logo will not lose prominence. This way you don’t create visual confusion while making your brand communication uniform.
Keep things simple
Putting too much information inside a banner can confuse the entire design. The attention span of the consumer is very short and this ends up getting lost in the middle of too much information. However, many companies make this mistake in an attempt to entice customers to present multiple offers on the same banner. Be simple and convey an objective message.
Test, adjust and retry
To know what works best for your business, there is no better method than testing. Try your banners, see what type of message works best. You can always change the message or promote other products. Once you get results, you should analyze them and make some adjustments.
Over time, you will find that your communication becomes stronger and more efficient. You need to make sure that you do your best to always be better. No matter how good your results, never forget that they can always be better!